leo burnett : visual archetypes

leo burnett is a majour advertising and marketing pioneer. with a career that spanned around 60 years, he was a leader in creating evocative archetypes that where easily regonised by consumers. leo burnett believed that " the most effective images resonate deep within the psyche the most powerful advertising ideas are the non verbal". the idea that if you create a character or brand that will stick in the consumers mind subliminally was one of leo burnett aim when producing advertising campains. one of his most famous campains is the marboro man. which showed the rugged tough cowboy smoking marboro cigarettes. rather than elaborate narratives the consumer is left with a lasting brand in there mind from the advertisment. other early examples of leo burnett's archetype characters include the jolly green giant that advertised canned peas, pillsbury dough boy, and kellogs tony the tiger. all of these characters left a lasting impression on the consumer as they would learn

The leo burnett companies still practice this technique with recent exapmles being the mc donald characters like ronald mc donald and burguler etc. the bundy bear adds a very recent example which was created by the sydney leo burnett team.

progress

on the weekend i filmed at my parents cafe back in dubbo. i have made a rough edit and realised that i haven't got all the footage i need. some shots are a bit dark, this wasn't noticed during filming as it looked fine in the view finder in the camera i am hopeing to get a different camera and when i'm back next film again. i also tryed some of the stopmotion. I found a main problem with getting the same colour crema each time. I am thinking maybe looking to see if there is another way of achieving what i want. i have also come up with a different logo.

A main component of working in Tv production is producing commmercials/ advertivesments for businesses, companies and different types of organisations. Many of the most effective commercials these days combine different types of multimedia including video, sound, animation, and visual effects. there are a number of comercial production companies that are creating creative and innovative commercials here in Australia these include oxygen productions, edencreative, monkey house, and dalab.

oxgen productions is a company that was created my Noel Castley-Wright and Michele Castley-Wright in perth. Noel and michelle have a lot of experience gained from working with many leading london advertising companies including limelight, great guns and challenge films. There commercial productions are made using film cameras and use one of the main television production editing programs avid. There extensive portfolio include commercials for suncorp, taubans paint, centerlink and ikea. The company since starting has grown to other markets in Sydney and the east cost. The commercials that the company create include many elements visual effects including 3d animation an example of this is there suncorp commercial which has a 3d piggy bank squeezing through a cat door.
click here to view. Another example is their commercial for lottery west which makes a point of commercials actually using special effects. click here to view

http://www.oxygen2.com.au/
http://edencreative.rtrk.com.au/?scid=24048&kw=1658470

http://www.whereonearthgroup.com/tv-advertising.php
http://www.dalab.com.au/index.html